Booking agents act as intermediaries between DJs/artists and clubs. Their responsibilities include organizing and curating line-ups for live performances or DJ sets. They select artists, negotiate contracts, coordinate appearances, and manage budgets. Sometimes, PR work may also fall under the booking team, emphasizing the importance of close collaboration with public relations. 

In summary, booking is a form of artist management, often involving providing on-site support to DJs/artists during events. Booking agents are typically connected with both local and international artists to offer diverse selections and create an engaging experience for club guests. They align the booking with the venue's message/image, with an increasing focus on diversity and inclusivity

Booking agents may work independently or for booking agencies, representing and marketing a designated group of artists.