Public relations of a club are responsible for external representation and communication with club guests and potential visitors. This includes creating promotional materials like flyers, posters, and banners, managing the club's social media presence, handling communicating with the press, and creating content for various communication channels. Additionally, public relations closely collaborates with the booking team to promote events and ensure sufficient attendance.

PR serves as a bridge to the outside world, contributing to brand development, maintaining a positive relationship with guests, and building trust. PR teams usually handle crisis communication as well. Their goal is to effectively communicate the club's messages and generate interest in events.